CONCEPT

CONCEPT & PHILOSOPHY

Made in Japan

VEDUTA’s kimonos are carefully made one by one, focusing on fabrics, sewing, embroidery, printing, etc., all made in Japan.

TRADITIONAL

VEDUTA reinterprets tradition through collaborations with artisans who carry on the culture in various parts of Japan, such as Arimatsu tie-dyeers, calligraphers from Sadogashima, and Iwami Kagura mask makers.

Trends & Functionality

For example, haori with hoods, hakama with zippers, yukata with zippers, etc.

Functionality for comfort in modern lifestyles.

Jerseys, sweatshirts, chiffons, etc.

The use of familiar materials such as jersey, sweatshirt, chiffon, etc.

“By adopting materials such as jersey, sweatshirt, and chiffon, which are easy to move in, light, and familiar, we are trying to turn the kimono into street fashion.

 

In addition to traditional Japanese artisans, we are also working with

Not only traditional Japanese craftsmen, but also young artists, hip-hop MCs and animators who are leading the contemporary Japanese culture.

In addition to traditional Japanese craftsmen, we also collaborate with young artists, hip hop MCs, and animators who are leading contemporary Japanese culture.

VEDUTA Philosophy

Self Reliance

Diversity

Respect for Individuality

VEDUTA is not just a garment, but a garment with meaning.

In other words, we have a philosophy.

In other words, we have a philosophy.

 

Independence that allows each person to think and act according to his or her own values.

to think and act according to their own values.

 

We accept all values.

diversity and freedom of expression.

 

It is not about standardization.

Respect for individuality so that each person can shine.

 

I saw in Italy the future of a Japan rich in individuality.

I saw the future of a Japan rich in individuality in Italy.

That is the view.

VEDUTA (Italian for “scenery”).

VEDUTA

Reinterpret kimono as street fashion.
Couture quality and avant-garde gorgeousness, wardrobe reliability, and trendy spices that smell the times.
Independence and diversity will change “scape = VEDUTA”.